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This spring, women are rediscovering the advantages of sterling silver jewelry. Los Angeles fine jewelry designers London Manori says that unlike many other metals, sterling silver plated with rhodium doesn’t tarnish, change colors, fade, or require constant polishing. Movie stars and in-the-know trendsetters are finding a lot to love about their sterling silver this season.

“Silver is the new black,” states London Manori co-founder Aneela Manori. “Silver’s simple elegance and durability makes it a must-have for every jewelry collection.

Manori says celebrities are loving London Manori sterling silver right now. Emma Watson, star of the Harry Potter movies, recently purchased two sterling silver items from the London Manori line-an elegant, thin stackable silver ring and a stunning evil eye necklace with cubic zirconium in a bezel setting.

And it’s not just a short-lived trend. Jewelry designer and blogger Anne Rush notes that “silver tone fashion jewelry looks to be a very strong selling category for spring, summer, and even on into fall.”